AdVessel.com — Media Buying Operating System for Print Advertising

We built AdVessel.com, a platform that brings the convenience of modern SaaS tooling to an industry that has been largely stuck in spreadsheets, PDFs, and phone calls: print and niche media advertising. Here's what the platform does and how we approached the build.

What Is AdVessel?

AdVessel is a Media Buying Operating System — a marketplace and workflow platform that connects advertisers with print and niche media publishers. The team behind it describes it as "the Stripe for print media," and the analogy fits: just as Stripe made online payments simple and programmable, adVessel aims to do the same for buying ad space in magazines, newspapers, and specialty publications.

What It Offers

For Advertisers

• Marketplace — Browse and discover print and niche media publications in one searchable directory.
• Talent Discovery — Find creative professionals and media buyers with relevant experience.
• Case Studies — Review real campaign results before committing budget.
• Transparent Pricing — See rates and availability upfront, no back-and-forth required.

For Publishers

• Publication Listings — List publications with full details on audience, reach, and ad formats.
• Media Kit Import — Upload existing media kits to populate listings quickly.
• Spec-Guard™ — A proprietary tool that validates ad creative against publication specifications before submission, reducing rejected artwork.
• Publisher Dashboard — Manage incoming inquiries, bookings, and availability from a single interface.

Enterprise & Agency Solutions

AdVessel also provides solutions tailored for larger organisations — advertising agencies managing multiple clients and enterprise teams coordinating national or multi-title campaigns. The platform offers API access and embeddable widgets so teams can integrate adVessel into their existing workflows.

How It Works

The core flow is simple:

1. Discover — Advertisers search the marketplace for publications that match their target audience and budget.
2. Evaluate — Review media kits, audience data, pricing, and past campaign case studies.
3. Book — Reserve ad placements and submit creative through the platform.
4. Validate — Spec-Guard checks ad files against publication requirements before they go to print.

Tech Highlights

The platform is built with Next.js and React, using server-side rendering for fast initial loads and strong SEO. The app uses React Server Components and ships a dark-mode interface by default, giving it a modern, professional feel that matches the B2B audience. The responsive design works well across desktop and mobile, which matters for media buyers who often review options on the go.

Check It Out

You can explore the live platform at AdVessel.com. If you're looking to build a marketplace or SaaS platform for your industry, get in touch with us.